Manufacturer photography, supplied through our distributor.

Luhr-Jensen Money Roll Flasher — 8¼″, Brandon’s Secret

The smaller flasher, for lighter gear

In stock at our distributor · ships in 3–10 business days · free shipping over $75

Best bought alongside something else. Small, light items like this cost nearly as much to ship as they do to make. Add it to a rod or lure order and it rides along in the same box, which is why the free-shipping threshold is $75.

Eight and a quarter inches rather than eleven, which matters more than it sounds: a big flasher pulls hard enough to dull the bite of a light rod. This one attracts without taking the feel out of the rod.